Sergio Pérez's Net Worth

Sergio Pérez, also known as “Checo,” has become one of Formula 1’s highest-paid drivers and a major financial force in Mexican sports. His breakthrough came after years with midfield teams, but his career—and net worth—skyrocketed after joining Red Bull Racing in 2021. With multiple Grand Prix wins and consistent podium finishes, Pérez has cemented himself as a key teammate to Max Verstappen and a major player in the title fight. 

Beyond the racetrack, Pérez has secured lucrative endorsements with brands like Telcel, Claro, and Banorte, and is one of the most marketable athletes in Latin America. 

He also runs the Checo Pérez Foundation, which supports vulnerable children and families in Mexico, highlighting his dedication to philanthropy. With his Red Bull contract and growing sponsorship deals, Pérez’s net worth continues to climb, making him not just a national hero, but a business-savvy athlete in the global F1 scene.

What is Sergio Pérez's Net Worth?

As of March 2025, Sergio Pérez's net worth is estimated to be around $50 million.

The Mexican driver's fortune primarily stems from his successful career in Formula One, where he raced for teams such as Sauber, McLaren, Force India, Racing Point, and Red Bull Racing.

During his tenure with Red Bull, Pérez earned a salary of $14 million in 2024, a decrease from the $26 million he received in 2023, which included a $16 million performance bonus. In May 2022, he signed a two-year contract extension with Red Bull and would earn the same base salary through 2024. However, F1 drivers also receive additional income through bonuses.

Forbes reported that Pérez earned a $16 million performance bonus for his strong 2022 season, bringing his total earnings to $26 million and making him the fourth-highest-paid driver that year, behind his Red Bull teammate Max Verstappen, British racing driver Lewis Hamilton, and Spanish racing driver Fernando Alonso.

In 2023, Pérez earned a base salary of $10 million, which was among the highest in Formula One, ranking him as the joint sixth-highest-paid driver alongside Alfa Romeo’s Valtteri Bottas.

Beyond his racing income, Pérez has secured endorsements with brands such as Banorte, Telcel, Claro, Mobil 1, and Disney. He has also expanded his business ventures, investing in the E1 Series, an all-electric boat racing championship where he owns Team Mexico, as well as forming partnerships with the Mexican tequila brand Patrón and Kavak México, a used car marketplace.

Sergio Pérez's Businesses and Brands

What Businesses Does Sergio Pérez Own?

Over the years, the 35-year-old has accumulated significant wealth through various business ventures and investments. Let's explore some of the most intriguing details of the F1 driver's business endeavors.

• Kartódromo Checo Pérez: In 2018, Sergio Pérez inaugurated Kartódromo Checo Pérez, a karting circuit and museum in Zapopan, Mexico. The facility serves as a training ground for young motorsport talents and hosts various karting competitions, including the Porsche Cup.
• Kavak México: In February 2021, Sergio Pérez joined Kavak México, a used car marketplace, as a partner and shareholder at the invitation of CEO Carlos García Ottati. At the time, Kavak had recently achieved unicorn status with a valuation of $1.15 billion. Just two months after Pérez’s involvement, the company secured a $485 million investment, raising its valuation to $4 billion. This growth made Kavak one of the top five startups in Latin America, with total capital exceeding $900 million.
• Patrón: In March 2022, the Mexican tequila brand Patrón announced that Sergio Pérez had become its brand ambassador. Additionally, Pérez partnered with Patrón, a brand valued at approximately $5 billion, to co-create a special edition tin for their renowned Patrón Silver expression.
• Sergio Pérez E1 Team: Pérez owns the Sergio Pérez E1 Team, which competed in the 2024 E1 Series Championship, the world's first all-electric powerboat racing series. As part of his commitment to sustainable technologies, Pérez invested in the E1 Series and leads Team Mexico, promoting innovation and eco-friendly racing on a global stage.
• Habits by Sergio Pérez: In May 2023, Sergio Pérez partnered with HABITS to create a high-performance protein blend called "Habits by Sergio Pérez". Designed for athletes and fitness enthusiasts, this blend provides 30 grams of protein per serving, along with beneficial ingredients to support performance and recovery.

Additionally, Pérez founded the Checo Pérez Driver Academy, dedicated to nurturing young Mexican drivers and providing them with opportunities to pursue careers in motorsport.

What Brands Does Sergio Pérez Endorse?

Throughout his illustrious career, the legendary F1 racer has endorsed several top-tier brands. The brands he has collaborated with include:

• Telmex and its subsidiaries Telcel and Claro: Pérez has maintained a long-standing and significant endorsement deal with Telmex, a major Mexican telecommunications company that has supported him throughout his Formula 1 career. His connection to its subsidiary, Telcel, dates back to his early days in motorsport through Escudería Telmex, a racing program backed by billionaire Carlos Slim. Additionally, the logos of Telmex subsidiaries, including Telcel and Claro, have been prominently featured on Pérez’s helmet and Red Bull car. Since he joined Red Bull in 2021, Telmex has reportedly invested around $130 million into the team.
• Red Bull: As a former Red Bull Racing driver, Pérez was prominently featured in the brand's global marketing campaigns. However, after the 2024 season, Red Bull and Pérez mutually agreed to part ways, with young New Zealander Liam Lawson set to take his seat for the 2025 season.
• BWT (Best Water Technology): Pérez was associated with BWT, a leading water technology company, due to its significant sponsorship of Racing Point, which featured a distinctive pink livery. Pérez drove for Racing Point (formerly Force India) from 2014 to 2020, during which BWT served as a prominent title sponsor.
• Puma: As a former Red Bull Formula 1 driver, Pérez had endorsed Puma, the team's primary uniform supplier and the third-largest sportswear brand globally. Puma is a key sponsor of Red Bull Racing and provided official team apparel for Pérez. The brand also produced Red Bull Racing merchandise featuring him, including hoodies, caps, and polos.
• Hugo Boss: In 2013, Pérez collaborated with Hugo Boss during his time with McLaren. During his time with McLaren, Hugo Boss featured Pérez and his teammate Jenson Button in promotional campaigns
• Hawkers: In 2016, Pérez canceled his endorsement deal with sunglasses brand Hawkers after the company posted a tweet mocking Mexicans following President Donald Trump’s victory in the U.S. presidential election. Pérez firmly stated that he would not allow anyone to make fun of his country. In response, Hawkers deleted the tweet and issued an apology, calling it a serious error. However, despite their attempt to make amends, Pérez stood by his decision to end the partnership.
• INTERprotección: In 2021, ahead of the Formula 1 season, Red Bull Racing signed a sponsorship deal with INTERprotección, Mexico's largest insurance company. A leading insurance broker in Mexico and Latin America, INTERprotección has supported Sergio Pérez for over a decade. As a brand ambassador, Pérez has played a key role in promoting the company throughout his racing career.
• Banorte: Pérez is endorsed by Banorte, a leading Mexican financial institution. The company's logos have been prominently displayed on his helmet and racing gear.
• Jalisco: In 2017, Pérez was first appointed as the tourism ambassador of his home state, Jalisco. In February 2023, he was reappointed to represent the state internationally, promoting its culture, attractions, and economic potential. Jalisco is known for its stunning emerald coast, with beaches near Puerto Vallarta, such as Playa Conchas Chinas, Playa Colomitos, Playa Caballo, and Playa Quimixto. The state is also home to the volcanic Sierra Madre Occidental and Sierra Madre del Sur mountain ranges, along with a rich cultural heritage and renowned cuisine. As Jalisco’s ambassador, Pérez actively promoted tourism to his hometown of Guadalajara and other destinations. His involvement in this initiative earned him over $1.3 million.
• Infinitum: As a former Red Bull Formula One driver, Pérez endorsed Infinitum, Telmex’s internet services division, which provides high-speed data, Wi-Fi networks, and IT solutions. This partnership was part of his long-standing relationship with Telmex and its subsidiaries, including Telcel and Claro, whose logos were prominently displayed on his racing gear and Red Bull car.
• Nescafé: In May 2023, Sergio Pérez became the brand ambassador for Nescafé Taster’s Choice, a premium instant coffee brand in Mexico owned by Nestlé. Made from 100% Arabica beans, Taster’s Choice is known for its rich aroma and smooth flavor. Following the announcement, Pérez shared the news on his social media accounts, highlighting his excitement about the partnership and his connection to Mexican culture.

Assets and Lifestyle of Sergio Pérez

Sergio Pérez's House

The former Red Bull Formula One driver has built an impressive real estate portfolio, which includes a waterfront condo in Miami and a luxurious home in Puerto Vallarta, Mexico. Over the years, Pérez has invested in high-end properties worth multiple millions of dollars. Let’s take a look at some of the most interesting details about his residences and real estate holdings.

• Condo in Miami, Florida: In March 2025, Sergio Pérez purchased a luxury condo in the prestigious St. Regis Residences Brickell, a 50-story waterfront tower in Miami. The unit is estimated to be worth around $9.6 million. The tower is set for completion in 2027.
• House in Puerto Vallarta, Mexico: Pérez owns a luxurious home in Puerto Vallarta, Mexico, estimated to be worth around $3 million. Situated along the Pacific Ocean, the residence offers stunning coastal views, with a spacious balcony overlooking the water. Pérez has shared glimpses of this property in interviews, highlighting its serene coastal beauty.
• Villa in Jalisco: Pérez owns a 20-room Spanish colonial villa situated in the heart of Jalisco's vast agave fields, about two hours from his hometown. Known as La Casona, this estate is part of Hacienda Patrón, an exclusive property owned by the tequila brand, one of its major partners. The villa features traditional Spanish colonial architecture with modern luxury. It boasts elegant courtyards, handcrafted wooden accents, and lush gardens. It serves as both a private retreat and a hospitality venue for Patrón’s guests, reflecting the brand’s deep-rooted connection to Mexico’s tequila heritage.

Additionally, Pérez owns an estate in Punta Mita, an exclusive beachfront community on a small peninsula approximately 26 miles from Puerto Vallarta. This area is known as a posh and trendy beach town on Mexico’s central Pacific Coast.

Sergio Pérez's Cars

Over the years, the legendary motorsport racing driver has been known for his impressive performance on the track. However, off the track, he does not maintain an extensive personal car collection. One standout in his garage is the McLaren 720S.

Interestingly, Pérez has stated that outside of competition, he does not have a significant interest in driving and does not own a vast car collection. This perspective aligns with his focus on professional racing rather than personal automotive indulgence.

To explore his exclusive car collection and gain insight into his automotive preferences, check out the complete article here.

What's Next For Sergio Pérez?

Sergio Pérez's future in motorsport is currently in a transitional phase following his departure from Red Bull Racing at the end of the 2024 Formula 1 season. Despite having a contract that extended to 2025, both parties agreed to terminate it early due to a decline in performance.

While he will remain involved with Red Bull in 2025 through promotional events and show runs, he has yet to confirm any racing plans. Pérez has expressed a strong desire to return to F1, and speculation has grown about a possible seat with Cadillac when they join the grid in 2026. However, Cadillac is also considering other drivers, including American talent Colton Herta.

Additionally, Pérez's father has previously mentioned the possibility of his son exploring opportunities in Formula E, though no official statements have been made regarding such a move.

As of now, Pérez is evaluating various options for his future in motorsport, with a decision expected in the coming months.

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