George Strait
Country Singer
Current Networth - $300 Million
Personal Stats
| Name | George Strait |
|---|---|
| Role | Singer and Songwriter |
| Industry | Entertainment |
| Net Worth | $300 Million |
| Gender | Male |
| Nationality | American |
| Place of Birth | Poteet, Texas, United States |
| Married | Yes |
| No. of Children | 2 |
| Height | 5'9'' |
Related People
Table of Contents
- About George Strait
- Businesses Owned
- Early Life
- Family
- What is George Strait’s Net Worth?
- George Strait’s Businesses And Brands
About George Strait
George Harvey Strait Sr., better known as George Strait, is an American country music singer, songwriter, actor, and music producer. He holds the record for the most number-one songs across all charts by any artist, regardless of genre. Nicknamed "The King of Country," Strait holds the record for the most number-one albums and singles, as well as the most gold, platinum, and multi-platinum albums in country music history. He ranks 11th for the most number-one albums across all genres and is third only to Elvis Presley and The Beatles for the most gold and platinum albums in music history.
Strait has sold over 120 million records worldwide, making him one of the best-selling artists of all time. In the U.S., he has sold more than 70 million records, ranking as the 12th best-selling album artist in American history, according to the RIAA. He also holds the record for the most certified albums by any artist, with 33 achieving platinum or gold status, including 20 multi-platinum, 33 platinum, and 24 gold certifications.
Strait's country music career began in the 1970s, performing with his band Ace in the Hole in Texas honky-tonks and recording songs for the Houston-based independent label D Records. His breakthrough came in 1981 when his debut single, "Unwound," became a hit, playing a key role in bringing the neotraditional country movement into the mainstream. Throughout the 1980s, seven of his albums reached No. 1 on the country charts.
Throughout his career, Strait has received numerous prestigious awards and honors. In the 2000s, he was named Artist of the Decade by the Academy of Country Music (ACM), inducted into the Country Music Hall of Fame, and won his first Grammy Award for the album Troubadour. He was named CMA Entertainer of the Year in 1989, 1990, and 2013, and ACM Entertainer of the Year in 1990 and 2014. Strait holds the record for the most CMA and ACM nominations and wins of any artist. In 2023, Rolling Stone ranked Strait at number 156 on its list of the 200 Greatest Singers of All Time.
Businesses Owned
Código 1530 Tequila
Tapatio Springs Golf Resort and Conference Center
San Antonio Rose Palace
Early Life
Strait's early life laid the foundation for his successful career in music.
- George Harvey Strait Sr. was born on May 18, 1952, in Poteet, Texas.
- He grew up in nearby Pearsall, in Frio County.
- While attending Pearsall High School, George Strait began his musical career performing in a rock and roll garage band called The Stoics, drawing inspiration from The Beatles and other British Invasion-era rock groups.
- During high school, he played in several rock bands, but his musical interests gradually shifted to country music.
- Influenced by artists like Hank Thompson, Lefty Frizzell, Merle Haggard, George Jones, Bob Wills, Hank Williams, and even Frank Sinatra, Strait developed his signature style.
- As a youth, he rarely listened to country music radio, instead tuning in to news and farmers' reports.
- His introduction to country music came primarily from live performances, which, according to Strait, could be heard in almost every town in Texas.
- In 1971, Strait enlisted in the United States Army as an infantryman.
- While stationed at Schofield Barracks near Wahiawa, Hawaii, with the 25th Infantry Division, he auditioned for and joined an Army-sponsored country band, Rambling Country, which also performed off-base under the name Santee.
- He served in the United States Army from 1971 to 1975, eventually achieving the rank of corporal.
- After being honorably discharged from the Army in 1975, Strait enrolled at Southwest Texas State University (now Texas State University) in San Marcos, where he earned a degree in agriculture.
- On May 26, 2006, he received an honorary doctorate from his alma mater in a private ceremony.
- A dedicated alumnus, Strait established an endowment fund in 1985 to support the Freeman Ranch, focusing on agriculture, land, and wildlife management, and scholarships.
- During his college years, Strait joined the country band Stoney Ridge after responding to a flyer the group had posted on campus seeking a new vocalist.
- He soon took the lead and renamed the band the Ace in the Hole Band.
- They began performing at honky-tonks and bars throughout South and Central Texas, even traveling as far east as Huntsville and Houston.
- The band developed a regional following and had the opportunity to open for national acts like The Texas Playboys and Asleep at the Wheel.
- Eventually, they recorded several songs written by Strait, including "That Don't Change the Way I Feel About You" and "I Can't Go On Dying Like This," under the Houston-based independent label D Records.
- However, the songs failed to gain widespread recognition, and Strait continued working on his family's cattle ranch during the day to earn extra income.
- After multiple unsuccessful trips to Nashville in search of a record deal, where every label turned him down, Strait considered quitting music altogether.
- He accepted a job designing cattle pens and informed his band that he was leaving.
- However, after discussing it with his wife, she encouraged him to give his music career one more year.
- Shortly after, in February 1981, MCA Records signed Strait to a contract.
- Initially, the deal was for just one song, with the possibility of an album if the single performed well.
- The Ace in the Hole Band continued to play alongside Strait, serving as his backup and touring band as he launched his solo career.
- In the spring of 1981, Strait released his debut single with MCA Records, "Unwound," which reached number six on the Billboard Hot Country Songs chart that same year - the song was later featured on his first album, Strait Country.
Family
Strait comes from a working-class family.
- He was born to John Byron Strait Sr. and Doris Jean Couser.
- Strait's father was a junior high school mathematics teacher and the owner of a 2,000-acre cattle ranch near Big Wells, Texas.
- The family spent weekends and summers working on the ranch.
- When Strait was in fourth grade, his parents divorced, and his mother moved away with his sister, Pency.
- Strait and his older brother, John "Buddy" Jr. (1950–2009), remained with their father.
- Throughout his early years, Strait worked alongside his father and brother in ranching, which played a significant role in his upbringing.
- After graduating from high school, Strait eloped with his high school sweetheart, Norma Voss.
- The couple was first married in Mexico on December 4, 1971.
- George and Norma welcomed their first child, Jenifer, on October 6, 1972.
- Their son, George Harvey Strait Jr., known as "Bubba," was born in 1981.
- On June 25, 1986, Jenifer tragically passed away in an automobile accident in San Marcos at the age of 13.
- In her memory, the family established the Jenifer Lyn Strait Foundation, which supports children's charities in the San Antonio area.
- On April 10, 2009, John Byron "Buddy" Strait, George’s older brother, died at the age of 58.
- In February 2012, Strait became a grandfather when George Strait Jr. and his wife, Tamara, had their first child, a son, George Harvey Strait III.
George Strait is an American country music singer, songwriter, actor, and music producer with a net worth of millions of dollars. His wealth primarily stems from his illustrious career as a country music artist, songwriter, and record producer. As one of the best-selling recording artists in history, he also earns significant income from concert tours. Beyond music, Strait generates revenue through various business ventures and brand endorsements with leading companies such as Wrangler, Resistol, and Justin Boots. He also profits from multiple real estate investments.
| Net Worth | $300 Million |
|---|---|
| Yearly Income | NA |
| Profession | American singer and songwriter |
| No. of Businesses | 3 |
| No. of Sponsors (If Applicable) | 5 |
| No. of Awards | 32 |
| No. of Houses | 1 |
| No. of Cars | 3 |
What is George Strait’s Net Worth?
As of March 2025, George Strait's net worth is estimated to be around $300 million.
The legendary country singer has amassed most of his wealth through his highly successful career as a country music artist, songwriter, and record producer. With over 120 million records sold worldwide, Strait is one of the best-selling recording artists of all time. His concert tours have also been a significant source of income. The King of Country introduced a 360-degree "theater-in-the-round" concert setup, allowing more fans to attend his shows. This festival-style approach was a massive success, generating $99 million over three years during the Strait Tours. Despite playing a limited number of shows, he still earned impressive amounts—for instance, in 2005, he made $15 million from just 18 performances.
In 2012, Strait announced that The Cowboy Rides Away Tour would be his last major tour. It was a record-breaking success, setting the highest-grossing single-show concert record with over $18 million in earnings for one performance in Arlington, Texas. With over 100,000 fans attending, it became the most-attended indoor concert, surpassing the Rolling Stones' previous record. After a decade-long break from major tours, Strait made a comeback on March 20, 2022, performing at RodeoHouston before nearly 80,000 fans.
Beyond music, Strait has built a strong business and endorsement portfolio. He has longstanding partnerships with Wrangler, Resistol, and Justin Boots, each featuring signature collections reflecting his Western lifestyle. He has also been associated with Chevy, Tractor Supply Co., and Garia Golf Cars, boosting his earnings through sponsorship deals. Additionally, Strait has profited from real estate investments, including the sale of his 7,925-square-foot mansion in San Antonio and ownership of a family ranch in Pearsall, Texas, which has been in his family for over a century.
George Strait’s Businesses And Brands
What Businesses Does George Strait Own?
Beyond music, the “Unwound” singer earns significant wealth through various business ventures and investments.
- Código 1530 Tequila: Código 1530 Tequila was founded in 2016 by Strait, Crocs CEO Ron Snyder, and Federico Vaughan. The brand is produced in Jalisco and offers a range of tequila expressions, including Blanco, Rosa, Reposado, Añejo, and Extra Añejo, along with various single-cask and ex-sherry cask-aged varieties. Additionally, they produce Mezcal Artesanal and Mezcal Ancestral in San Juan del Rio, Oaxaca. According to their website, all their products are 100% agave and contain no additives. In 2022, the global wine and spirits company Pernod Ricard acquired a majority stake in Código 1530.
- Tapatio Springs Golf Resort and Conference Center: In 2011, after the owners filed for bankruptcy, Strait and his longtime friend and real estate developer Tom Cusick purchased the 250-acre Tapatio Springs Golf Resort near Boerne, Texas, about 30 minutes from San Antonio. The property underwent a $2 million restoration and reopened in 2015 as an affordable, family-friendly destination. In 2016, its 18-hole golf course was named “Most Improved Public Golf Course” by Golf Inc. Magazine.
A major multimillion-dollar renovation, lasting nearly two years, resulted in a new 35,000-square-foot clubhouse and an update of the resort’s 111 guest rooms. The resort reopened in October 2019 after a 2017 fire destroyed the previous clubhouse. Amenities included two restaurants, a coffee shop, a resort-style pool, a golf course, live music, and nature paths. In June 2022, Crescent Hotels & Resorts acquired the 220-acre resort, with Strait no longer holding a stake in the property. Less than two weeks after the sale, on June 20, 2022, a fire destroyed the clubhouse once again. - San Antonio Rose Palace: In 1998, a group of investors led by Strait purchased the San Antonio Rose Palace, a 4,500-seat multi-purpose arena in the Leon Springs area of San Antonio, Texas. The venue has hosted local sporting events, rodeos, and concerts. In 2018, the Rose Palace was put up for sale and temporarily closed. However, in March 2019, the arena announced plans to reopen under new management while still being owned by Strait.
What Brands Does George Strait Endorse?
The Country Music Hall of Famer earns significant income through various brand endorsements and collaborations.
- Wrangler: Strait has had a long-standing partnership with Wrangler, dating back to the late 1980s. In 2003, Wrangler launched the George Strait Collection, featuring Cowboy Cut jeans and long- and short-sleeved button-up shirts that reflect his classic Western style.
In 2007, Strait and Wrangler expanded their partnership with a national promotional campaign, which included promotional placements at over 90 retailers in 22 cities, poster giveaways at select stores, and limited ticket giveaways to his tour for customers purchasing $30 or more in Wrangler gear. Since 2010, Strait has also served as the spokesman for the Wrangler National Patriot program, a campaign that raises awareness and funds for America's wounded and fallen military veterans and their families.
Additionally, Wrangler has sponsored Strait’s George Strait Team Roping Classic, including the 25th annual event at the San Antonio Rose Palace. - Tractor Supply Company: From 1998 to 2002, Strait served as the spokesman for Tractor Supply Company, appearing in commercials and promoting the brand. His real-life rancher image made him an ideal representative. While his official spokesperson role ended after this period, Tractor Supply continued sponsoring select radio and concert events featuring Strait.
Additionally, he appeared in numerous ads for Chevy Trucks, which also sponsored his George Strait Country Music Festival stadium tours. - Justin Boots: Strait has partnered with Justin Brands for nearly 35 years, supporting the Justin Cowboy Crisis Fund (JCCF), which provides financial assistance to professional rodeo athletes injured while competing.
In collaboration with Justin Boots, Strait developed the George Strait Collection, a line of cowboy boots crafted to his personal specifications, blending style, comfort, and durability. - Resistol: Strait has a long-standing relationship with Resistol, featuring the George Strait Signature Collection, a line of high-quality straw and felt cowboy hats that reflect his iconic Western style. Popular styles include the Hazer 10X Shantung Straw Hat, 6X Kingman Chocolate Felt Hat, 4X Sonora Cowboy Hat, Kingman T Straw Hat, and 20X Latigo Straw Hat, all crafted with premium materials, leather hat bands, conchos, and George Strait emblems. Beyond hats, Strait is also associated with Resistol clothing and accessories. Through this partnership, he and Resistol have created an exclusive collection that embodies the tradition and versatility of true cowboys.
- Garia: In 2017, Strait became a brand ambassador for Garia, a Danish manufacturer of luxury golf cars. He is known to enjoy driving a street-legal Garia Via. This high-end golf car blends classic style with modern luxury, featuring sports seats, a windshield, a refrigerator, and even a champagne bucket. Built with double wishbone suspension, automotive-grade glass, and a hill holder function, the Garia Via offers both performance and comfort, making it a perfect fit for Strait’s refined yet relaxed lifestyle.
Assets and Lifestyle of George Strait
George Strait’s Real Estate Portfolio
Over the years, the King of Country has owned several impressive properties, particularly in his home state of Texas.
Hilltop estate in Texas: Strait’s former 7,925-square-foot estate in San Antonio was designed by renowned Arizona architect Bill Tull and sits on 12.2 acres of land. Online listings show that Strait’s mansion, located on a hilltop in one of San Antonio's most exclusive communities, sold at the end of 2021 after multiple price reductions. In January 2022, The Real Deal reported that the buyer was Shannon Ralson, owner of the San Antonio-based medical staffing company Angel Staffing Inc.
Strait originally listed the estate for $10 million in 2018 before reducing the price to $8.9 million in 2019. In January 2021, the country music legend lowered the price to $7.5 million, followed by another reduction to $6.9 million in October. The final selling price remains undisclosed.
Additionally, “The Cowboy Rides Away” hitmaker also owns multiple properties in Texas, including a ranch in Pearsall that has been in his family for over a century.
Vehicles Owned by George Strait Over the Years
Over the years, the “Amarillo By Morning” hitmaker has built an impressive car collection, featuring Bentley, Cadillac, GMC, and Ford models.
- 2012 Bentley Continental GTC Convertible: In 2012, George purchased a black Bentley Continental GTC Convertible. He later sold the luxury car to his neighbor in San Antonio, and by 2017, it was listed for auction by its then-owner. Interestingly, former professional bodybuilder and actor Arnold Schwarzenegger also owns a 2012 Bentley Continental GTC Convertible as part of his car collection.
- 1959 Cadillac Eldorado Biarritz: Strait has been seen with a 1959 Cadillac Eldorado Biarritz, which was featured on the cover of his 2009 album Twang. Notably, Haitian rapper and singer Wyclef Jean owns a 1954 Cadillac Eldorado Biarritz in his collection.
- 2018 GMC Sierra 1500: A 2018 post on X (formerly Twitter) showing Strait behind the wheel of a GMC Sierra 1500 went viral among fans.
Other Transports:
- Gulfstream G450: King George owns a Gulfstream G450 business jet with the tail number N518GS, which is housed at the Landmark Aviation facility in San Antonio. He also collaborated with Texas Governor Greg Abbott to assist with disaster relief efforts following Hurricane Harvey, which caused severe devastation along the Texas coast.
George Strait might have a rather small car collection, but each of his possessions reflects his passion and unique style.
What's Next For George Strait?
George Strait is extending his stadium tour into 2025, adding five new shows alongside Chris Stapleton. The tour begins on May 10 in Philadelphia, with stops in Pittsburgh, Buffalo, Foxborough, and Inglewood. Special guests Parker McCollum and Little Big Town will join on select dates, with McCollum appearing at four shows and Little Big Town performing at the West Coast stop in Inglewood.
While Strait is not planning long tours, he intends to continue releasing new music and performing select concert dates in the future. Fans can also expect to hear songs from his latest album, Cowboys & Dreamers, including the Stapleton collaboration “Honky Tonk Hall of Fame”.
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